SELECTED LEADERSHIP WORK
ALL SELECTED

Work

01 — GOVERNMENT OF MANITOBA

Redesigning E-licensing portals

Led UX across five Manitoba eLicensing portals, extending the existing design standards with the components they needed and giving design feedback to other portal designers.

Results: Set the experience direction that simplified purchasing for public and outfitter users, eliminated duplicate emails, and brought clarity across five portals.

DESIGN LEADERSHIP · DESIGN SYSTEMS

Manitoba eLicensing shopping cart with licences and permits
02 — BANK OF MONTREAL

Redesigning Condition Management

I collaborated remotely with a cross-functional team for eight months and engaged each team member to later deliver a robust experience that elevated BMO's customer and stakeholder experience.

Results: The condition process became easier for bank stakeholders and customers to complete.

DESIGN LEADERSHIP · PRODUCT STRATEGY · REGULATED PRODUCTS

BMO condition management on a phone screen
03 — SONNET INSURANCE

Secure Email Communication

I collaborated closely with customer service through contextual enquiry and user interviews to drastically improve customer experience and self-service capabilities.

Results: Designed to cut contact to one touchpoint, with goals set when the project started: a 100% accessibility improvement and a 100% self-serve improvement.

EXPERIENCE STRATEGY · SERVICE DESIGN · ACCESSIBILITY

Sonnet secure email contact screen
04 — SONNET INSURANCE

Customer Dashboard Onboarding

Collaborated with designers and a cross-functional team to deliver a design improvement that significantly improved customer experience and retention.

Results: Improved policy access and customer retention during Sonnet’s roughly 130% growth in premiums written.

EXPERIENCE STRATEGY · PRODUCT STRATEGY · CUSTOMER RETENTION

Sonnet customer dashboard with policies and payment
ABOUT

Leading design. Supporting people. Solving meaningful problems.

Roger is a design leader with over ten years of experience shaping products across finance, insurance, healthcare, and technology. He helps teams frame the right problems, partners with product and engineering to turn direction into thoughtful experiences, and maintains design quality through delivery. His leadership combines hands-on expertise with clear feedback and support that helps designers grow and take ownership.

Read more about me

CONTACT

Let’s connect

Thinking about design leadership to help your team level up and deliver — I’d love to hear from you.